Supergut

Supergut is a gut health-focused e-commerce CPG startup. I was brought in to lead design at the company across all channels including brand, packaging, website, social, email, ads, and print.

Launch social posts.

Homepage hero video art direction including selection of models, scenes/shots, editing & pacing. In collaboration with agency Tiny Wins. (No audio.)

Holiday style guide for Content/Growth teams with ideas for how to expand our brand elements to create seasonal assets.

My team created various UX/UI website updates on a monthly basis to increase conversion. A few seen here are homepage modifications to the product module and the addition of a product comparison chart.

Paid ads art direction for Facebook/Instagram. Designer Kari Lopez.